Who is behind Lettering Daily?
A 10-Year Hustle in the Trenches
I’m Max. I’ve been drawing and writing letters since 2011, a journey that started while I was still in high school. If you’re looking for a formal design degree or a prestigious art academy on my resume, you won’t find one. My background isn’t in a classroom—it’s in the kitchen as a former chef and on the streets painting graffiti with my friends.
Built on Trial and Error
My path is best described by trial and error. Try, fail, try again. From learning the foundations of calligraphy and design to building this website, editing videos, and handling the marketing—everything you see on Lettering Daily is the result of that 10+ year hustle. I’m not here to play the “guru.” I’m here to show you exactly what I’ve learned. Whether you’re a beginner or a brand, my focus is the same: the honest craft of the letter.
How it all started
The Denmark Connection
My introduction to the world of letters began through graffiti in high school. It was only a few years later, while studying abroad, that I was introduced to calligraphy and design. It started with a roommate in Denmark and a stubborn refusal to stop drawing. At the time, I was working as a chef and trying to find my footing. My roommate, Emanuel, was a graphic designer who showed me the ropes of calligraphy and Adobe tools. I had the graffiti background, but he showed me the discipline of the craft.
From the Kitchen to Full-Time Design
I began working as a freelance designer doing logotypes and custom lettering. It started slow but quickly grew into a full-time business—even while I was still studying and working shifts in the kitchen. After nearly two years, I had the idea of creating a website to interview fellow artists. Soon after, I started creating beginner resources to answer the most common questions I had when I was starting out.
The Resource I Wish I Had
As the platform grew, I realized that the best way to learn is to teach. I’ve spent years obsessively studying every style I could get my hands on—from traditional calligraphy to modern digital lettering. I’ve made every mistake possible so that you don’t have to. Today, Lettering Daily is the resource I wish I had when I was starting: a place for no-BS tutorials, technical rigor, and real-world experience.
Beyond the Tutorials
While my mission is to teach the next generation of artists, I’m still a practitioner at heart. I help brands and individuals stand out through custom lettering that can’t be found in a font library.
- Custom Murals: Large-scale hand-painted pieces for offices and public spaces.
- Logotype Design: Original, hand-crafted branding with a human touch.
- Workshops & Speaking: On-site training for teams and creative events.
- Special Projects: Custom commissions and brand collaborations.
Want to work together?
If you have a project that requires a custom touch, I’d love to hear about it.
You might have seen me here
Let’s Chat
Whether you’re a beginner looking for a starting point or a brand looking for a custom lettering solution, I’m always open to new conversations and creative challenges. Drop me a message below, and let’s see how we can work together.
